Derived from Latin and roughly translated to “Pure Light,” the name Puralux reflects the beautiful intricacies and dynamics of how light interacts with the facets of a Diamond, creating the one-of-a-kind sparkle and shine we all know and love.

Our team of craftsmen has been recognized as having the highest level of artistry and talent in their field, allowing us to provide our clients with a flawless and highly tailored experience.

Each piece showcases the timeless elegance of a diamond, preserved in robust precious metals; a piece that is destined to become an heirloom.

Why Lab Diamonds?

Using the latest technology available to us, experts can carefully and precisely recreate the exact conditions our Earth creates deep within its mantle to facilitate the formation of a Diamond Crystal Structure. Made of 100% Pure carbon, our stones begin the same way natural stones do. Our processes are so well-refined, that we are sometimes able to create a stone that would be classified as purer than that of a naturally occurring stone, a real true Diamond.